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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    In the bigger picture terminology, position-based models refer to attribution models that credit interactions based on their position in the path. Our best influencing keywords will look poorer and our worst influencing keywords will look better.

  2. How Vine Has Changed the Video Landscape in Just 12 Months

    If a picture says a thousand words, then a video says a million. First to the party normally does best in these situations. When we launched Vine on January 24, 2013, we didn't know what to expect. To say that we've been blown away is an...

  3. Future of Search & Content Marketing: Expand Your Mindset

    They say a picture is worth a thousand words, but this study showed that a picture with a story behind it versus just a standalone picture skyrocketed the sentiment metric. But for now, focus on making the content the best it can be in the mediums...

  4. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...