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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    In extreme cases, "thought leader" becomes almost a job description, describing someone who writes books and travels to conferences for a living. According to the Harvard Business Review, it begins with your brand which is "your personal promise to...

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    Most lifestyle change programs don't do a particularly good job of changing people's behavior. Once you've begun that conversation, your job gets much easier: show prospects that, with your help, they can improve that number quickly and...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Also, find ways to 'put people in the job' before you hire them," Antevy said. Hiring criteria and systems that include a detailed job description, years required, distinguish between paid or organic talent, make sure there is more than one...