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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Applying this tool to key members on your media list, you can find out their core interests, passions, and common themes they have tweeted about. This will allow you to start conversations based on these interests, making breaking the ice much more...

  2. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. While those may seem obvious to anyone who's ever hung around a Whole Foods salad bar, there are other...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Look for influencers based on their interests and passions. Treat them well and focus on their unique passions, interests and personalities. In addition to the action plan, they also identified nine best practices influencer marketing experts use...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular...

  5. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who had kid-related interests (Interest Targeting) But that isn't in Google’s best interest. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  6. Why Content Marketing is a Definitive Method for Success in 2014

    Make sure you know the ins and outs of your audience and are speaking directly to them and their interests with each and every piece of content that you create. Rather than creating content and simply hoping that your customers will be attracted to...

  7. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. For best results, you should develop your content with both your audience and Google in mind.

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Interests. In social advertising, the most readily available signals are based on a consumer’s social activities and declared interests. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status...

  9. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    You can find LinkedIn's Education section under Interests. LinkedIn is the best way to establish professional credibility especially when you have little or no professional experience and want to have your professional profile recognized.

  10. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    If you know who they are, you can better speak to them and to their interests. Based on what the reports reveal, you may want to act on optimizing your channel design, content, or thumbnails, to best speak to your target audience.

  11. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Shared interests or passions can go a long way to breaking the ice. Knowing what gets the best responses and strategically planning ways to do more of what works and less of what doesn’t allows for the most effective spend of your budget dollars...