SEO News

Best Interests

RSS
  1. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Are they worried you may not have their best interests at heart? Early on, ask them about their weekend, their kids, their hobbies and interests and find some common ground. Problem clients can come in multiple challenging varieties, from the I’ll...

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Applying this tool to key members on your media list, you can find out their core interests, passions, and common themes they have tweeted about. This will allow you to start conversations based on these interests, making breaking the ice much more...

  3. Pre-PPC Strategies For Launching a New Product

    You can search for interests, groups, other pages liked, places visited, movies and music and TV shows liked, restaurants visited, and much more. While those may seem obvious to anyone who's ever hung around a Whole Foods salad bar, there are other...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Look for influencers based on their interests and passions. Treat them well and focus on their unique passions, interests and personalities. In addition to the action plan, they also identified nine best practices influencer marketing experts use...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    By analyzing consumer activity and re-architecting site content in real-time you can reflect a consumer's true interests. Once marketers began segmenting based on interests, personas, industries, etc.and customized their efforts to a particular...

  6. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who had kid-related interests (Interest Targeting) But that isn't in Google’s best interest. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the...

  7. Why Content Marketing is a Definitive Method for Success in 2014

    Make sure you know the ins and outs of your audience and are speaking directly to them and their interests with each and every piece of content that you create. Rather than creating content and simply hoping that your customers will be attracted to...

  8. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. For best results, you should develop your content with both your audience and Google in mind.

  9. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Interests. In social advertising, the most readily available signals are based on a consumer’s social activities and declared interests. On Facebook, for example, a user’s personal profile information (such as age, gender, marital status...