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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Over the years, search marketers have gotten very proficient at testing elements of their campaigns to drive optimal performance and find best-fit combinations. By comparison, paid search has seen more stability given its maturity and the long...

  2. The secrets of successful energy trading firms

    Phibro has had the best of both worlds, bringing together a well-maintained physical trading infrastructure and bank traders that were used to innovative financial products, according to Shannon Burchett, chief executive of Dallas-based...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Remember, content performance marketing is about marrying data with wisdom, and orchestrating campaigns that fit into the lives of your consumers. Being able to perform the best practices of on-page optimization or video optimization – or whatever...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Usually the best choice for creating content that has a high propensity to attract links is to let...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then analyze why and try again/look for other external sites to target. For example, with a property client we created a...

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving...