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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The best way to conduct testing while maintaining your core momentum is to create tests outside of your core campaigns when possible, and establish reporting that segments the performance of your core campaigns against those of your testing...

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow when using syndication as a...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Remember, if you don't know the problem, the best you can hope for is to solve the wrong problem, very well. The best insights come from people who don't use your site. Common methods to designing knowledge into your site are to include templates...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. Before personalization, emails were sent en masse to an entire...