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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    And Search Term Reports are a search marketer's best friend because they're a great source for both negative and positive keywords. But this can be extended to other searchers looking to "buy" or a specific feature like "LED backlit" screens – this...

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Sites like provide hashtags so when you share a photo on Instagram, people can buy directly and give you a commission. The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during her...

  3. Task Analysis: The Key UX Design Step Everyone Skips

    Shoppers tend to buy one bouquet at a time and we incorporated suggestive up-selling as part of the checkout sequence. For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online.

  4. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that allowed them to buy video at scale across the best news websites in the country with a single insertion order.