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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    So, is providing a stripped down version of your brand's website really the best strategy? Take for example someone looking to buy a new 60-inch television. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that...

  2. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    Another common one is that Google exchanges to the algorithm in order to drive sites traffic down so that they’re forced to buy ads to compensate for the traffic. But we're not going to make an algorithmic change to try to drive people to buy ads...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    For example, a channel-focused approach is mainly concerned with the right keywords, the right targeting settings and the best bids. As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see...