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  1. "Content Performance Marketing" – 3 Steps to Future Success

    In the past, shoppers on an e-commerce site would have been satisfied with well-categorized products on a website and good product content; now those same customers want you to help them buy the product by offering buying guides and a customized...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    As with anything enterprise, collaboration and stakeholder buy-in are crucial for success. Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it.

  3. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. The best chance at converting a social connection is to catch them in the right moment on the right device.

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    The best thing about it is that advertisers have full control – and they're not waiting on a Web team to add tags and QA setup. In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of...

  5. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    People need to be familiar with your content and style of delivery before they are ready to like you, trust you, or buy from you. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to...

  6. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    So, is providing a stripped down version of your brand's website really the best strategy? Take for example someone looking to buy a new 60-inch television. Yet, is this really necessary? Does smartphone and tablet user behavior differ so much that...