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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The new breed of social influencers has just as much power as a traditional journalist, but they aren't motivated by the same things. In addition to the action plan, they also identified nine best practices influencer marketing experts use no...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Cutting-edge, mission-critical, innovative, best-of-breed gobbledygook words and phrases suck for SEO. It began with President John F. Kennedy standing before Congress in 1961 and made it a goal to put a man on the moon before the decade was over.

  3. Don’t Neglect Landing Page Analysis

    A best-of-breed SEM management platform should have features such as automated group and ad-level landing page testing that will split clicks among multiple pages, report on the results, and even auto-optimize traffic distribution based on your...

  4. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Editor's note: As 2010 winds down, we're celebrating the Best of 2010, our top 10 most popular columns of the year on Search Engine Watch, as determined by our readers. Are trending topics a natural way to navigate the new breed of search engines?