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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. Sometimes a reminder to feed the fish before you leave is the best-selling technique versus...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    But I bet their kids do. But that isn't in Google’s best interest. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a...

  3. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Your best bet, if you handle critical data is to get a good security professional to review your site and suggest best practices for site monitoring and best risk management. Some of the most amazing minds in the world come together annually in Las...