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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Usually the best choice for creating content that has a high propensity to attract links is to let...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    If you don't know what problem you need to solve, the best you can hope for is to solve the wrong problem, very well. A more optimized solution avoids relying on the users to calculate which shipping choice best serves their needs and instead...

  4. Forget Big Content – Small Content Is Critical to Search Success

    To understand that in greater detail, one of the very best ways of getting a view of exactly which subjects your audience gets most excited about is to look at interest data from the social graph – or from Facebook's treasure trove to be more exact.

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Now that we've (hopefully) cleared up any misconceptions of syndication, here are a few best practices to follow when using syndication as a...