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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email responses to questions (over and over again) and also gives them somewhere to point customers to help them...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. The only answer you can really provide is that all links should be naturally acquired as a byproduct of your brand.

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The very best magazine craftsmen and women often end up on consumer titles, those designed to make money from shelf sales and not those driven by a subscription base. The Best Magazines Here’s a list of some of the best in the U.K.currently:

  4. The Virtuous Content Cycle: How to Strategize, Structure & Systemize Content

    The vicious content cycle (wrongly) assumes that the answer to more traffic is more content. Tweak content based on analytics and results: The best part of the virtuous content cycle is that it allows you to make adjustments as you execute your...

  5. Forget Big Content – Small Content Is Critical to Search Success

    The best way to surface these ideas is as part of a larger brainstorming process that will take in all areas of your content strategy and include work on defining the audience first. To understand that in greater detail, one of the very best ways...

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    One Canadian court ruling would have you believe that global control is the answer. Gigaom put it best when they wrote: Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain...