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  1. 5 Reasons Google's New Keyword Tool is Better [Best of SEW 2010 #6”

    Despite this criticism, digital marketers shouldn't lose sight of all the benefits of using the new Google Keyword Tool. AOL, Shopping.com, parked domains, etc. The New Keyword Tool Ignores Traffic From Google Search Network Partners

  2. Google Fights Claims of Bias in Instant, Local Search

    In a recent report, Ben Edelman attacked Google's "use of hard-coding and other adjustments to search results gives Google an important advantage in any sector that requires or benefits from substantial algorithmic search traffic.

  3. 4 Ways That Facebook Can Make Big Money

    The user benefits because they can give a gift of substance, and Facebook benefits by increasing the amount of gifts given while they take a percentage of the revenue. Lastly, the supplier/advertiser benefits by selling more products and increasing...

  4. Google Confirms Yahoo-Google Deal on Friday the 13th

    This arrangement extends those benefits to Yahoo! the whole system becomes more efficient, and everyone benefits: We think this deal extends these benefits -- it's good for users, advertisers and publishers and good for the industry.

  5. Highlights from the SEW Blog: March 17-21, 2008

    SEW Experts: To Rewrite or Not to Rewrite.That is the QuestionWhile URL rewriting can have SEO benefits, it can also cause more SEO problems if it's done hastily, or incorrectly. While Yahoo plays games with Microsoft's acquisition bid, some are...

  6. The Tao of Crafting Strategic SEM Partnerships

    Social media is such a huge component of the “new” PR and so makes total sense that “traditional” practitioners appreciate the benefits SEM-type thinking brings to the arena. Socially informed search” meant humans maintaining the Yahoo Directory...