Facebook made it clear that while these changes "won't have a meaningful impact on Facebook's business, they will result in benefits to people and marketers. In an effort to help advertisers protect their brands, Facebook bid adieu to free-for-all...
What benefits can they bring the site owner? Do the benefits answer what the site owner is looking for? Loss looms larger than gains: Rather than pitching the benefits of your content selling "what they could be missing" is a key tactic, especially...
What benefits have you found since becoming a part of the site? Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local businesses are often trusted.
Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television...
Just last year, they enhanced medical benefits for transgender employees in what has been referred to as “the gold standard. Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising...
According to its guidelines, there are certain restrictions on prescription drugs and even tobacco, but since Michigan Compassion is not a direct retailer for prescription marijuana, rather an organization dedicated to the awareness of the...
I have seen many agencies espousing the benefits of having a mobile SEO strategy based on creating differentiated, purely mobile experiences but it would appear to me that as device fragmentation continues, it would be better to help a brand...
Benefits Various Departments Can Have Listening to Social Media Taylor Guitars responded in real time and reaped benefits of social listening. You just might be. If you're running social media for your business, you must listen to your consumers...
Jo Turnbull: Here you need to highlight the benefits of the sports equipment even if it has been used. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to the whole "ego" bit.
Simply increasing your CTR does come with two benefits. Because it sells ad space based on a keyword auction, it's actually a stock market for words. If you bid on "donate your car Sacramento" or "DUI Attorney Houston", you'll find that the market...
And, in order for a user to truly enjoy the full benefits, one needs to be using Gmail and Google Calendar not to mention an Android device (it is a Google service, after all) Crafty Google, in realization of this, has been working overtime on the...
Here's how you can show those pesky, stubborn, decision-makers that social is a key investment for the growth of their organization and has multiple benefits to each discipline. Social Media ROI: 14 Formulas to Measure Social Media Benefits
The Benefits of Enterprise Mentality One of the unexpected benefits with working in enterprise SEO is that most of these silver bullets are completely out of the question. Regardless, you don't have to be a big brand to employ cross-channel...
Pull research data like the survey mentioned above from Weber Shandwick or BrandFrog to illustrate the power of having a sociable CEO and the long list of benefits it brings to the company. Help get them on the same page by providing information...
Beaucoup's chief executive officer, Tom Cole, said on a testimonials page of the Trusted Stores service that the benefits from having the badge are numerous. Google is looking to bring its Trusted Stores program to the UK later this year.
Benefits of Being a Contributor Everyone loves to speculate on Author Rank and its effect on the SERPs long term. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. Brands will want to strategically evaluate options, test the model and compare...
What benefits have you found since becoming a part of the site? Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and Yahoo Local – to create a presence for your business and gain that all...
Although videographers already understand the benefits of using slow motion, an effect in film-making whereby time appears to be slowed down, marketers will want to understand when and how to use slomo (or slowmo), too.
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
