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Benefits

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  1. Drive Your Clicks In-Store With Local Inventory Ads

    There are benefits to both, however, I tend to prefer the functionality of local-only. As well as the price, title, and image, these ads will also display a store marker. This new information is pulled from an in-store inventory feed, making these...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many benefits both to individual bloggers and the company as a whole for cultivating these kinds of relationships, one of which is the ability to share content to a receptive audience. It is also imperative that the SEO objectives and the...

  5. Survey Says: Stop Making Assumptions About Your Content

    In my mind, this format afforded more elaboration and specific details that could help get across the benefits and story. Last month, I attended an industry conference on programmatic buying. Amidst all the discussion, there was one specific...