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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Unsuspecting marketers who blindly attempt to take advantage of the crowds may find themselves causing more issues than benefits for their brands. We've all heard about the wisdom of crowds, with Wikipedia and even entire industry of television...

  2. Google Celebrates Gay Pride Month, Supports LGBT Employees

    Just last year, they enhanced medical benefits for transgender employees in what has been referred to as “the gold standard. Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising...

  3. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    According to its guidelines, there are certain restrictions on prescription drugs and even tobacco, but since Michigan Compassion is not a direct retailer for prescription marijuana, rather an organization dedicated to the awareness of the...

  4. Why Social Media Listening is Important for Brands

    Benefits Various Departments Can Have Listening to Social Media Taylor Guitars responded in real time and reaped benefits of social listening. You just might be. If you're running social media for your business, you must listen to your consumers...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase experience are lost when the transaction is moved to the social platform. Brands will want to strategically evaluate options, test the model and compare...

  6. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...