To help demonstrate progress with these goals, benchmarking certain metrics and including the benchmark values in the monthly report is key. To prove impact, setting goals and benchmarking the current web presence is necessary.
Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing Social Media Benchmarking Report. A new analysis says Google Image Search traffic is down 63 percent on average.
Today's announcement of a real-time analytics dashboard give Unruly the capability to provide its clients with end-to-end campaign support, from creative solutions and content evaluation, through video distribution, social tracking and now...
Competitive benchmarking is one of the most fundamental and valuable tools for successfully managing paid search campaigns. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and industry’s paid search...
Until then, the SEO community is left with testing and benchmarking the way Google evolves – and maybe try to create a book of best practices about search engine optimization. Not really – it’s all about Google today because Google is the most used...
Some other exemplary applications of the techniques described herein can include, identifying website/e-commerce users by their behavior, identifying possible criminals or terrorists based on specific behaviors from a database of activities...
In late October MarketingSherpa published a chart from their 2012 Website Optimization Benchmark Report, highlighting average conversion rates broken down by industry. B2B search marketers certainly obsess about conversion metrics and this chart...
Benchmarking Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office. SEO Redesign: Teamwork First It should go without saying, but SEOs, developers and designers must work together cohesively during the site redesign...
She leads the firm’s Digital activities, including blogger outreach, influencer engagement, SEO benchmarking and social network analytics. Industry relevance, influence, and brand trust all play a factor.
It's a useful tool for benchmarking against competitors, too. Here are some really useful tools, some of which you will use every day, if you aren't already. Exercise some critical judgment though: a tool is only as good as it's data – so take a...
Lack of implementation of the proper tools and analytics for benchmarking success They may be the same, they may be different. The Competitive SEO Tools session at SES New York brought together a panel of search experts to discuss ways and means of...
B2B marketers can use this survey data for benchmarking the digital marketing landscape, supporting (or refuting) current initiatives, and establishing criteria for new SEO, PPC, and social media priorities moving forward.
Benchmarking Businesses love to know what their competition is doing. It’s probably one of the most frequently asked questions by companies that want to improve their organic program. If you’re optimizing a client’s site then you know the drill...
She leads the firm’s Digital activities, including blogger outreach, influencer engagement, SEO benchmarking and social network analytics. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing...
The trend for years has been adjustments upward in digital advertising at the expense of traditional print advertising – usually justified through media mix models or competitive and industry benchmarking.
As indicated in a recent MarketingSherpa blog post, two important points from those surveyed in the 2012 SEO Benchmarking report include: While there is no shortage of news and analysis on Google+, how this social network fits into the B2B...
I hope this list has brought to your attention to the importance of site speed and has fueled your desire to start assessing, benchmarking, monitoring and optimizing your site speed. The exponential increase in the Internet as a lead and revenue...
On a side note, while the outcome will be different for every organization, benchmarking should also be based on level of experience with social media and overall marketing objectives. Benchmarking social media performance is becoming more critical...
Not only are tools getting better at providing the data necessary for benchmarking performance, but it seems like every week a new technology is being developed that needs evaluation. But similar to our resolutions for eating healthier and getting...
For benchmarking purposes, conversations are often segmented by subject matter (competitive/industry brands, products, services) and source (Twitter, Facebook, blogs, forums, etc). As one who runs a social media agency, I'm often addressing...
