Everyone's talking about content marketing these days. OK, maybe not "everyone," but certainly a whole bunch of people are doing so within the search marketing and digital media business. So what's all the hoopla about anyway?
A lot of people talk about Facebook ads as though they're all the same. They shouldn't. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored Stories, etc.and Facebook Exchange ads (FBX).
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
While ongoing organic traffic mis-labeling due to mobile secured searches is the most obvious cause of decline since mid September of last year, Google has snuck in a huge elephant that seems to have gone largely unnoticed in the SEO industry.
Search marketers know plenty about campaigns that revolve around bidding, but that doesn't always mean they know the ins and outs of real-time bidding (RTB). RTB extends the bidding process that makes SEM so efficient to the display world.
A blog post from Noam Ben Haim, senior product manager for travel at Google, said that it is only available, or applicable, for people in the UK, France, Italy, Spain or the Netherlands. After a long delay, Google Flight Search, its airline flight...
They may have thousands or hundreds of thousands of small business clients, and up to now have not been able to provide a quality service," says Ben Gibson, global managing director for AdMax Local. The Search Agency has launched an automated...
In the age of big data and analytics, it can be easy to forget that your campaign is ultimately only as good as your creative. Indeed, from a cost to returns ratio, the creative is arguably the most important part of a campaign.
It isn’t uncommon to hear that Google has made a mistake. It is, however, rare to discover that buried deep within Google’s best practices documentation (for mobile), a potentially explosive burden lies dormant.
We discover, consume, and share digital content in radically different ways than we did five years ago. This fundamental change has been driven by the rapid adoption of social media and mobile devices.
Digital marketers are excited about big data, or, at least, they should be. By amassing an enormous amount of data on user behavior, online marketers can target customers more precisely and serve ads more efficiently than ever before.
This article by Ben Goodsell offers a great tutorial on locating duplicate content issues. It may be a new year, but that hasn’t stopped Google from rolling out yet another Panda refresh. Last year Google unleashed the most aggressive campaign of...
Ben Bowes just wrote a great article about free photo resources for community managers. Thanks to social networks, we’ve naturally been driven to a host of metrics that include attributes of “engagement” and conversations shared online.
The potential for Facebook’s new Graph Search feature is huge. Brands, digital marketers, and publishers can and should be doing a number of things right now to benefit from it as it reaches critical mass.
They want to engage with customers, through campaigns like Ben s #captureeuphoria photo contest. Did you get the #hashtag? More brands are hopping in bed with Instagram and statistics show the relationship just might work.
Search marketers got some exciting news in December. Search retargeting became available to marketers wishing to serve ads to 1 billion global users in Facebook’s advertising exchange, FBX. Now the same tactics that make SEM uniquely effective at...
This was the year when the hashtag became a ubiquitous phenomenon in online talk," said Ben Zimmer, chair of the New Words Committee of the American Dialect Society. In 2012, not only was a baby girl named Hashtag, but now the word "hashtag" has...
Using data to retarget Internet users with more relevant ads is growing more popular. And why not? Retargeting makes online advertising more intelligent and efficient, and that means much better returns for advertisers.
Most Tweeted: #Runnerup The New Mobile SEO Strategy by Ben Goodsell It's always interesting to see what is the most popular content of the year. But. Any content writer knows that it is impossible to predict what content themes and writing styles...
In mid-September, the iPhone 5 came out sporting the highly anticipated iOS 6 operating system. Since that time, running an iOS Direct Traffic and iOS Organic Traffic report will reveal something similar to what is shown below.
