SEO News

Behaviors

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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    This is the first CTR study that drills down into mobile behaviors Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile search, according to a...

  2. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  3. Survey Says: Stop Making Assumptions About Your Content

    With customers and prospects, surveys can help provide texture on your audiences and buyer personas by surfacing details on demographics, preferences, and behaviors. Amidst all the discussion, there was one specific anecdote that had seemingly...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The ability to track the interactions people have on the Web opened up a whole new world of targeting, allowing marketers to better understand and respond to consumer behaviors. In the early stages of online advertising, targeting options were...

  5. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Read any popular digital marketing thought leadership blog and you'd be bombarded...

  6. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    As a means of determining buying behaviors of Americans, AdGooroo also provided the top 20 most clicked keywords from January to April 2014. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S...

  7. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. Beyond online research behaviors, Placeable wanted to understand how fast the average person was adopting to the progressive marketing mindset that...

  8. Influence the Influencers: The Magic of Co-Created Social Content

    Influence is the swaying of beliefs, behaviors, or actions," according to Sam Fieorella, author of "Influence Marketing". Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather...

  9. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...