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  1. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Via the case study, lead scoring is the process of creating a point structure for various demographic, firmographic, and behavioral attributes, such as job title, company size and industry, and email address type (free like Gmail or business...

  2. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    But consider this: for years, I have talked about personalization and behavioral data, then social graph. Fishkin foresees a mainstream backlash against Google’s increasingly aggressive ad placement on SERPs in his 8 Predictions for SEO in 2012...

  3. SEOs Strike Out as Google Encrypts Signed-in Search Data

    If the concern is privacy, similar to retargeting and behavioral targeting, let's give users a choice. From the blog post, Google claim to be merely following suit with Twitter, Facebook and maintaining their commitment to the Electronic Frontier...

  4. Gifting Online & Offline: Shopping and Behavioral Search

    We’ll let you know in the last post of this series, “Gifting Online s Checklist. Still relying on Google Insights data and some statistical analysis, let’s look at some of the nuances within Google’s defined Shopping category of search query activity.

  5. Facial Expressions As Part of Search Rankings? Kinect Could Do It

    Now that would take behavioral targeting to a new level. As you can see, now Kinect can track features like your smile, your laugh, and even the raise of your eyebrows," the Huffington Post reported. I can work on documents with colleagues and post...

  6. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Search marketing tactics in general work because of implicit behavioral tendencies among users of search engines. The regions of interest are all equal, but of course based on different parts of a website, which made it much harder to answer all...

  7. Facebook Places Banks On Foursquare, Gowalla, Yelp, Booyah Steam

    Meaning that your personal behavioral data will be stored and used to match you with suggestions and serve you with targeted ads. If the user chooses the "Not now" option, his check-in information will only show on his friends wall but not on his...

  8. Interactions With Transactions: Understanding Social CRM

    Social CRM didn't come about because of technology, but as a result of cultural and behavioral shifts, technology simply allowed customers to have a much louder voice. I became much more interested in the behavioral aspects of business, mainly how...