SEO News

Behavioral Marketing

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. The concept of personalizing an individual's marketing experience isn't new. When it was applied to email marketing, it revolutionized the way...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. As advertisers continue to require their digital marketing efforts...

  3. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This behavioral change indicates that consideration needs to be given to: Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the...

  4. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  5. 3 Mobile Marketing Must Haves for the Holiday Season

    By leveraging a combination of accurate location signals and mobile user search behavioral data, advertisers have the ability to exclusively target consumers currently in or within the proximity of their store locations, or those of their...

  6. Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose

    These exclusion methods fall within two buckets: behavioral and demographic. The behavioral tactics included within AdWords are much more effective than the demographic. Behavioral exclusions are based on keywords, placements, topics and categories...

  7. Success Through Testing: Don’t Forget the Scientific Method

    Search re-targeting will have a 20 percent lower CPA than behavioral targeting. Unlike the middle school student, digital managers have an opportunity to use the Scientific Method to make smart decisions about what makes the site or marketing...