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Behavioral Marketing

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. They avoid describing users in terms of marketing demographics, such as...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. The concept of personalizing an individual's marketing experience isn't new. When it was applied to email marketing, it revolutionized the way...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This behavioral change indicates that consideration needs to be given to: Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the...

  6. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...