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Behavioral Analysis

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  1. 3 Keys to Activating an Audience with Smarter Content

    There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...

  2. Top 10 Web Analytics Segmentation Tips

    Web analytics data that is behavioral in nature should rarely be substituted for transactional data. Set Targets With Reasoning for Each guesstimates” with reasoning for each in order to make analysis that much easier come month, quarter, and year...

  3. You Are Not in Control – #RIMC 2012 Highlights

    Pariser points to three main challenges to us as content consumers and for those platform owners creating and relying on personalized behavioral algorithms: The book and Pariser’s talk concerns personalized behavioral algorithms and the inherent...

  4. Visa & Mastercard Looking into Linking Ad Targeting to Purchases

    Plans to combine customers’ purchase data with other personal data, such as information from social network websites, credit bureaus, search engines, insurance claims, and even DNA databanks, for the purpose of targeted behavioral advertising are...