LucidMedia, the online advertising demand-side platform (DSP) with integrated real-time bidding, said it entered partnerships with behavioral targeting company AlmondNet; auction-based data exchange BlueKai; and data company eXelate.
The latest products and strategies were covered in the "Targeting Search Ads By Demographics Roy Shkedi, CEO and Founder of AlmondNet; Kevin Lee, Executive Chairman and Co-Founder of Did-it.com; Danielle Leitch, Executive Vice President of...
MSN and AlmondNet will also be discussing the demographic and behavioral targeting systems they have, with search marketers Danielle Leitch and Kevin Lee providing their perspectives on such programs.
AlmondNet has gained a second patent related to delivering up ads across the web based on things a person has searched for. More on AlmondNet here: Behavioral Network Launched. More via this press release.
AlmondNet, what Danny calls a "post-search" behavioral ad network launched in January. Today, Wired's Adam Pennenberg provides a look at AlmondNet in an article titled, "Bridging the Google Ad Gap. His into to the service is here.
AlmondNet Hires Privacy Consultants - Behavioral Targeting Firm Hires Privacy Consultant from MediaPost covers how AlmondNet -- which offers a unique service targeting ads based on your search profile -- has hired a consultant firm to review and...
AlmondNet does. Yahoo Tests Behavior-Based Content Ads from AdWeek covers Yahoo testing ad placement on web pages outside of Yahoo own site through behavioral tracking, in a partnership with Revenue Science.
Consultant from MediaPost covers how AlmondNet -- which offers a unique service targeting ads based on your search profile -- has hired a consultant firm to review and perhaps change privacy strategy.
Lycos will be distributing its paid listings through the AlmondNet search behavioral targeting system I wrote about in January: It's the first significant paid listing vendor to publicly partner with AlmondNet.
Similar to the AlmondNet post-search ad targeting rolled out earlier this year, behavioral tracking like this raises some privacy issues. Unlike AlmondNet, results aren't being delivered based on someone's personal profile.
Today's SearchDay article, AlmondNet Debuts "Post-Search" Search Behavioral Ad Network, looks at how the program operates, including privacy issues involved over search profiling. AlmondNet has launched a new "Post-Search" program that will...
AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently, including queries done on major search engines such as Google and Yahoo.
