As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced...
Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.
The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. Outlines the mechanics of online behavioral...
The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).
In the U.S.the Interactive Advertising Bureau has encouraged self-regulation to ensure consumer privacy protection, but it seems the industry is dragging its feet and may soon fall under the rules of the government.
The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards The Click Measurement Guidelines were agreed upon by key...
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards
The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...
The Interactive Advertising Bureau (IAB) Four advertising groups have announced plans to collaborate on privacy standards for online behavioral advertising data. The American Association of Advertising Agencies (AAAA)
Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and Bain & Company. Two Large Ad Networks Embrace Behavioral Targeting
