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Behavioral Advertising Bureau

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  1. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.

  3. IAB Promotes Data Transparency Within Interactive Advertising Industry

    The Interactive Advertising Bureau (IAB) today announced the release of "Data Usage & Control Primer: Best Practices & Definitions," a guide pioneered by the IAB's Data Usage and Control Taskforce. Outlines the mechanics of online behavioral...

  4. Trade Groups Outline New Behavioral Advertising Standards

    The groups are The American Association of Advertising Agencies (AAAA), The Association of National Advertisers (ANA), The Direct Marketing Association (DMA), and The Interactive Advertising Bureau (IAB).

  5. IAB Releases Click Measurement Guidelines

    The International Advertising Bureau has released new guidelines for Cost-Per-Click (CPC) advertising. Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards The Click Measurement Guidelines were agreed upon by key...

  6. IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment

    The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. Four Advertising Groups to Develop Online Behavioral Advertising Privacy Standards

  7. SearchDay | Should You Target the Head or the Long Tail?

    The four groups are: The American Association of Advertising Agencies (AAAA)The Association of National Advertisers (ANA)The Direct Marketing Association (DMA)The Interactive Advertising Bureau (IAB) The Council of Better Business Bureaus (BBB) is...