SEO News

Behavioral

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly...

  2. Google Improves GDN Targeting With Bizo Audience Segments

    While behavioral targeting, lookalike modeling and content based targeted can help get your ads in front of you customer, there is still a significant amount of wasted impressions. As advertisers continue to require their digital marketing efforts...

  3. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels, making it harder (yet more critical than...

  5. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This behavioral change indicates that consideration needs to be given to: Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the...