SEO News

Behavioral

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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Top 10 Skills That Separate Real UX Designers from Wannabes

    Experienced UXers describe personas in terms of cognitive and behavioral specifics, such as motivations, desired outcomes, and knowledge base, all which influence designs. UX design was largely unappreciated for many years, but the rash of recent...

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software's website explains, "Audience Connect combines your critical first-party data with thousands of attributes of audience data across millions of buyer profiles, including intent data, demographics, and behavioral insights from BlueKai.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Updating your site with new content isn't enough to successfully drive web sales. You have to create dynamic web experiences that quickly...

  5. 4 Ways to Expand PLA Success in 2014

    As mentioned in my last column, behavioral data collected through PLA activity can be used to influence cross-channel decisions. This holiday shopping season, global retailers doubled down on their PLA spending with a 196 percent year-over-year...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Behavioral Data. The consumer path to purchase has become much more complex, with various starts, stops, influences, and opinions along the way. Touchpoints in the buying process can span various channels, making it harder (yet more critical than...

  7. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    This behavioral change indicates that consideration needs to be given to: Google's recent Hummingbird algorithm and the arrival of KitKat are forcing agencies and brands to stretch their search marketing minds and strategies even further – for the...