Range Online Media’s Phil Stelter wondered if the click fraud hype actually matches the reality of what advertisers face. Stelter cited third-party research from SEMPO’s 2006 survey supporting the hypothesis that search advertisers had some wiggle...
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce.
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce.
ClickZ local columnist Phil Stelter wrote a piece this week about brands taking notice of local search. Like all politics, most spending is local; 97% of consumer buying behavior still happens offline, despite the impressive growth of e-commerce.
ClickZ columnist Phil Stelter is devoting his next few columns to the art of SEM for local search verticals, kicking off the series with a Q&A with MSN, specifically looking at the Search Local (beta) and Windows Live Local services.
