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Behavior Eye Tracking

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  1. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. Some, if not most, of these changes may be imperceptible to the...

  2. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    Keep an eye out for pages with out of stock products or error messages; these are quick wins for improving the performance of your website. You can access these reports under Behavior > Site Content. If there are pages missing from this list, they...

  4. Search Industry Call to Arms: SOPA, Keyword Not Provided and Lying SEOs

    Cookie Laws, One to Keep an Eye On Besides, said Grehan, "End user behavior is more important than 90% of google ranking factors. According to Allen, "In reality the SEO industry product which we sell is a bunch of bets and educated guesses on the...