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Behavior Data Collection

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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    This is the same reason why many browsers automatically block third-party cookies, to ensure data collection services and the usage of visitor information are being entrusted to the right recipients. Regulators focus both on collection and usage of...

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Free up your analytics team from finding workarounds in data collection and let them do what they love, analysis, and the tools will pay for themselves! In many cases, tag management can assist in debugging security vulnerabilities and malicious...

  4. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    We asked Dax Hamman, CRO at search retargeting media buying platform Chango, for a simple real-world example of how a business could better collect and utilize cross-channel data, without undergoing a major structural overhaul or venturing into...

  5. SEOs Strike Out as Google Encrypts Signed-in Search Data

    However, it's also key to avoid any knee jerk reactions, there isn't going to be a large impact felt from this for some time, so instead of being something to worry about, it should simply provide further motivation to broaden data collection points.

  6. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    For example, using sophisticated topic clustering techniques from crawled data, One Riot can 'predict' trending topics based on likely outcomes from a collection of related news stories. And get this: user behavior signals make the prediction...