SEO News


  1. The Rise of the User Experience Marketer

    The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and incorporating qualitative research about users. Both marketers and UX professionals provide valuable insights into user behavior before a...

  2. Your Job Is to Make Google Look Good

    As a publisher, it does not matter, as the impact on my behavior is the same either way, so let's discuss that next! This post will explore why this is true, and what it means for your SEO strategy. Why, Oh Why, Is This True?

  3. Delving Into the Auction Insights Report

    The addition of the device segment is fantastic, too, as the constant change of user behavior across device makes this analysis really important. This will really allow us to fine-tune how we react to the more recent aggressive behavior.

  4. 4 Pitfalls to Avoid Heading Into the Holidays is forecasting digital to growing 8 to 11 percent given the growth of mobile and online shopping as a consumer behavior. This holiday season you would expect the shopping behavior to be very mobile, as showrooming and quick transactions...

  5. Using Analytical Analysis to Help Improve Conversions

    It is up to you to identify there interactions and behavior and take more non-converters and transition them into the converters. If there is one thing digital marketers want more of, it is success from their sites and marketing initiatives.

  6. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The most significant findings of the CTR study are those showing mobile behavior. User behavior certainly plays a role, such as if a user wants to quickly find information on a search they'll be more apt to click the first available link with...

  7. Search Engine Marketing Checklist for Hotel Marketers

    In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. These four major online channelsare: Search engines

  8. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.