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Behavior

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  1. Mobile Advertising Measurement: Winning the Long Game

    A user's purchasing behavior is vital information and you can leverage this knowledge in your app's favor. In-app Analytics: In-app analytics enables marketers to understand user behavior in the app. Long-term campaigns are designed to acquire...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    After all, SEO is about technology and human behavior. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience Manager. I managed to catch up with Stark at the Adobe Marketing Summits...

  3. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Brands often create content strategies that cater to specific devices and their expected user behavior. This is in sharp contrast to the typical on-the-go smartphone user behavior. Does smartphone and tablet user behavior differ so much that unique...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. This behavior raises an important question: are searchers more...