SEO News

Behave Yourself

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  1. The Art of Winning on AdWords - Lessons from Moneyball

    Research that I shared last month in Search Engine Watch shows that tablet, smartphone, and computer users behave differently when searching. If you advertise on AdWords, you may find yourself in a similar situation to Billy Beane, facing unfair...

  2. How to Use Social Media in Christmas Marketing

    You wouldn't walk around a Christmas party simply handing out vouchers for your shop and you can't behave that way online. Look at previous successful festive campaigns: Elf Yourself, Pimp My Sleigh, and the many successful Christmas-themed mini...

  3. Making Yahoocrosoft a Reality

    Just business" isn't a deus ex machina that will allow you behave any way you like. So start behaving yourself, or the stock price will be the least of your worries. Microsoft is still hot on the trail of Yahoo and the question of will it/won't it...