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  1. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    For more information, see "Twitter Analytics: A Beginner's Guide". It can be particularly challenging when justifying the budget for social media marketing (SMM). Many SMM efforts lend themselves to brand building, community building, and customer...

  2. Social Media Automation: A Beginner's Guide for Small Business Owners

    Social media has been in the news for years as the newest marketing tool that will transform how businesses are promoted. Large companies leverage considerable brand and reach with clever social media campaigns that, seemingly, go viral instantly.

  3. Top Google Website Optimization Resources

    These resources range from beginner's guides to over-your-head programming genius level. Search engine optimization (SEO) professionals, web designers, and bloggers read a lot of tips from various experts to stay fresh and up on the current trends...