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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). This holiday shopping season, global retailers doubled down on their...

  3. Patch.com, Huffington Post Dominate Google News Results [Study]

    And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...

  4. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    PLA dominated traffic generation for Q4 2013, about 61 percent more traffic than the second highest traffic generating engine, Pricegrabber. Google Shopping's shift to paid cost per click (CPC) listings shook the ecommerce world this year, and...