SEO News

Become Merchant

  1. 26 Free Must-Have Tools for PPC Success

    Use FTP to send your merchant feed to Google automatically. FTP for Google Merchant accounts We've recently started using AdWords Scripts, and it's become obvious they're a must-have. Nearly every craft uses tools to get the job done.

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC...

  4. Top 10 High Impact Google AdWords Innovations to Watch Now

    With a keyword search, Google will automatically select the most relevant product from the merchant center account. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account.

  5. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    Where products rank on Google Shopping will be determined by a combination of their relevancy as perceived by Google’s algorithm, and what the merchant is bidding for each cost per click (CPC). AdWords ads lead directly to the merchant site...

  6. Paid Search Ads Bring Big In-Store Results [Study]

    This will likely vary depending on merchant product category and paid search skill, so as always it’s best to put your toe in the water before investing your whole foot. Consumers become accustomed to a purchase with a coupon, without one it makes...

  7. Mixed Signals in Second Life & Virtual Worlds: Buzz is All Over the Map

    This show stopper was quickly made into a JIRA, which the merchant community jumped on with a vengeance. It became known several weeks ago that Will Wright had joined Linden Lab's board of directors.This quickly became huge buzz, even as the Lab...