Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results. Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC...
That feed controls the errors that you're going to see within Google Merchant Center. In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors.
This tool will rely on Google's Display Ad Builder and Merchant Center to create ads via a template with products from the merchant feed. This will grow and become highly competitive so your competitor ads will become more relevant while you're...
Google Product Search, formerly Froogle, was once a free tool to allow anyone with a Merchant Center account to include their products in the visual product listings that sometimes appeared in search results.
With a keyword search, Google will automatically select the most relevant product from the merchant center account. These campaigns don’t require keywords or text, but are directly linked to a Google Merchant Center account.
The product ads were pulled from the same merchant center account which houses the free Google shopping. However, the ranking algorithm relied more heavily on bids and click-through rate (CTR) than “authority” (merchant reviews) and some relevance...
When you see high ranking pages that are lacking in content or other attributes, as a merchant or an SEO it can be tough to stomach. If we choose to ignore what Google has told us they want, and just become bitter because their processes still lag...
Not only does a Shopcade presence help boost sales, but the exposure can bolster other social stats like Facebook likes and Twitter followers; when consumers see products recommended by their friends and contacts, they’re more likely to start...
Where products rank on Google Shopping will be determined by a combination of their relevancy as perceived by Google’s algorithm, and what the merchant is bidding for each cost per click (CPC). AdWords ads lead directly to the merchant site...
Shoppers can compare product price, reviews and merchant ratings before making a purchase. Shopping.com (CPC) – Paid comparison shopping engine aggregates product listings based on price and merchant attributes.
Merchant-facing tools are even farther behind, showing little interest in arming clerks with tablets or smartphones to streamline customer service, inventory search or payments. But its clear from the above Pew data that these tools - on both...
This will likely vary depending on merchant product category and paid search skill, so as always it’s best to put your toe in the water before investing your whole foot. Consumers become accustomed to a purchase with a coupon, without one it makes...
This show stopper was quickly made into a JIRA, which the merchant community jumped on with a vengeance. It became known several weeks ago that Will Wright had joined Linden Lab's board of directors.This quickly became huge buzz, even as the Lab...
In that affiliate-site owners are developing websites that offer something that the merchant does not. Kershaw himself has made that jump, with his Wish.co.uk project, and in addition many other UK super-affiliates have launched a range of...
However, this has a rather nasty side effect- the more people who shop on marketplace and not inworld, the less reason a merchant has to maintain the cost of an inworld store. In truth, it was/is the merchant community who propped up the rest of it...
Because Linden Lab is still not taking commerce seriously (or, conversely, definitively stating they're simply not going to), when they make poor decisions that affect the merchant community, they are screwing around with people's very real lives.
We'll start with the Google Merchant Center, as Google requires you to connect your AdWords and Merchant Center for the extensions to become available. These directions assume that you've already set up both an AdWords and a Merchant Center account.
The howling from the merchant community in specific and the SL resident community in general was incessant and (afaiac) completely justified, as the Lab used search like a tinkertoy, and every time they messed with it, the immediate costs were...
Clearly, there needs to be some accountability and consumer (and merchant! The billing issues are known by the Lab, but frustrations have become so great that at least one large group with a number of sims have decided to close up shop and head...
Inventory would be taken directly from the merchant's personal inventory and delivered to the buyer. There are features and fixes sorely needed by the merchant community that have not yet arrived, forcing people to spend more time and energy than...
