This is just scratching the surface of what content distribution is to become; a multi-faceted reinvention of PR for the digital age. To those in marketing, "sales" is a dirty word. A discipline based purely on aggressive, pushy, cold conversion.
You don't just wake up one day and become publisher though. What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer?
Words like "introduction", "review", "release date" and "new features" become more important in this phase. Keyword combinations with "unlock" and "jailbreak" show that the phone has become an established name.
Social intelligence company Syncapse set out to answer why people become Facebook fans in its latest study and what the value of a fan is to a brand. After understanding the composition of social membership, it becomes critical for marketers to...
Once I got past the fact that Google had just forced a massive organizational change on us and everyone else, it started to become clear that these changes can benefit a lot more than just Google investors pockets.
Particularly, the FTC believes that in recent years it has become less easy for consumers to recognize what is paid and what is not. The letters note that in recent years, paid search results have become less distinguishable as advertising, and the...
Users will continue to get savvier, search engines will become more sophisticated, and your company's priorities will change, and making sure your keywords bring more to the table than just a high search volume will make sure you're always...
The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. Enhanced campaigns are Google's answer to a system that had become, in their opinion...
And once you convince more consumers to become buyers, you want them to ultimately become advocates and talk about your brand, and comment and share with their friends in social channels. When it comes to your efforts as a marketer, hopefully you...
And over the past couple years this is become a lot more tricky as Google began penalizing sites with poor quality backlinks. For years webmasters have been following one of SEO’s golden rules: get lots of quality backlinks in order to help your...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Through the acquisitions of 5min Media and goviral as well as significant investments in video, AOL set out to become "the #1 premium curated video network. FLAT OUT" - High end documentary series follows 17 year old NASCAR rising star, Dylan...
Structured data and content conversations become more technical when we discuss marking up the content on your website so that search engines and multiple devices can access your content in a number of unique and insightful ways.
Ever since the news hit about the NSA PRISM surveillance program in the United States, many people have become much more concerned about what exactly search engines are tracking about them. Although Google, Bing, and Yahoo have stringent privacy...
Algorithms will become more important for optimizing to the best ROI due to the increasing complexity of enhanced campaigns and bidding adjustments. Tablet optimized sites become more important as advertisers focus on better user experience to...
The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...
Spend years developing high quality link-bait and become an Authority, and then disavow all the links from sites that Google doesn’t like (even though they voluntarily linked to you because of your great content).
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. Step 1 is the goal, with Step 2 being an extra ‘above and beyond’, depending on how involved within...
Fleck recommended that you want to engage those at-risk customers before they become inactive, otherwise it's much more difficult to get them back. Mobile and social have been among the most talked-about subjects for the last couple of years.
Maps have become a key battleground in the smartphone wars, not least because of the self-inflicted damage Apple unleashed with its calamitous release of its own geo-location app for iOS 6. Google has reached an agreement to buy navigation app...
