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  1. How to Make Your Keywords Fit Your Marketing Messaging

    Users will continue to get savvier, search engines will become more sophisticated, and your company's priorities will change, and making sure your keywords bring more to the table than just a high search volume will make sure you're always...

  2. Do the PPC Engines Reward the Right Behaviors?

    The prevalent belief is that the current AdWords system had become unwieldy, with features bolted on to the point that it was taxing their system servers. Enhanced campaigns are Google's answer to a system that had become, in their opinion...

  3. Google Mobile Ad Revenue Forecast to Hit Record $8.8 Billion in 2013

    The company has worked to further its reach in the space by supporting the Android platform, which has become the most popular smartphone OS on the market. Google will take home more than half of all mobile advertising dollars this year as the...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Fleck recommended that you want to engage those at-risk customers before they become inactive, otherwise it's much more difficult to get them back. Mobile and social have been among the most talked-about subjects for the last couple of years.