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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered improvements to our marketing...

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    The announcement said that “following the completion of the deal, Covario’s agency business will become part of Dentsu Aegis Network, and will transition toward operating as iProspect – Dentsu Aegis Network’s global digital performance agency.

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Prospective customers will appreciate this and are much more likely to become paying customers as a result. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine if your campaign is on...

  4. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Search is continually growing as an important revenue source for e-commerce...

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  6. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    But rather than looking at the link targets, learn what has worked best for them and how to make content that if promoted well it can become a link magnet over the long-term. Is there such a thing? That’s a question most SEOs, marketers, and...