However, their guidelines have become more lenient over the years, so it is worth exploring again if you have been denied in the past. Since launching universal search results in 2007, Google has been integrating many more non-traditional search...
In addition to mainstream channels for news distribution, you can also become a go-to source for expert quotes on subjects within your industry which leads to links and potentially more exposure in the future.
Become a mentor: Check out the results from this search operator [inurl:edu "current mentors"] That’s nearly 4,000 results, which means a slew of link opportunities. Much of this preoccupation stems from a belief that Google bestows magical SEO...
On June 6 the Meebo Bar will stop loading on publisher sites and three weeks later the dashboards will become unavailable. Google will close the Meebo toolbar on June 6 and hopes that users will switch to Google+ and its single sign on.
Site managers and marketers can become complacent with their sites, viewing the same top level and product/service pages, blog pages, news pages, and so on. There's been a lot of talk about quality content in the SEO world for the past couple of...
Twitter has become over the last few years an unbelievable place for comedians to thrive," Levitt said. If Shakespeare was right and brevity is indeed the soul of wit, Comedy Central and Twitter are on the right track.
As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.
It is not a choice between old vs new, but rather who we are and who we want to become that can make an organization lively and productive – or tear it apart. What may have previously been described as outbound marketing has become a hybrid of...
Like their stories, interact with them, become friends! Figuring out how to become legitimately part of a story can go a long way once you’ve established a relationship with the journalist. At Pubcon, which is taking place in New Orleans this week...
One great option for content creators is to become a "reporter" on Help a Reporter Out (HARO). Most of us are under pressure to create, fresh, compelling content, whether it is to promote our own agencies, or to promote our clients.
However, I think we'll continue to see them become more niche oriented, and leaders will naturally emerge. Lastly, with Google authorship taking a strong foothold on rankings and the comments coming from Eric Schmidt about information that is tied...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: Become the best publication and information source in your industry.
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
As social networks become more algorithmic, you will see more social media marketers reverse engineering their presence (some are already doing this for EdgeRank). Yet, many people are still trying to figure out exactly how social plays into their...
This case could potentially become a class action lawsuit. A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong".
If you want to keep it, at least create a new category that you know will become the most popular category for you and set it as default. WordPress is one of the most popular content management systems available today.
In looking through data and understanding the different ways marketers employ PLAs, it’s become apparent both sides of the debate are correct, at least to a point. Ever since last year’s rollout of the new product listing ad (PLA) system from...
Servers have become more powerful and therefore faster. Over the past several years, Google has been all about speed. Three years ago, in April 2010, they indicated the speed of your website is a ranking factor.
Last year the Bing Ads team, realizing what was happening, made the wise decision to reverse the path of trying to be different and instead opted to become more like AdWords. It was one of those moments in time I bet many Microsoft executives would...
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
