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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report.

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    But according to a new study by YouTube marketing company Pixability, these shoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of YouTube beauty personalities and vloggers...

  3. 3 Ways to Find Great Link Building Opportunities in Boring Industries

    But "boring", like beauty, is in the eye of the beholder. The product has been featured in that Wall Street Journal, CNET, Slate, and a host of others. This is a very common question. Amid terrific stories being shared, written about, and linked to...

  4. How to do Awesome SEO Keyword Research for a Standard Website

    The beauty of running several tests on your keywords is that it if a keyword isn’t suitable from one point of view, it can be from another – but everything is done in a consistent manner so you don’t need to argue with your team or your client...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    The department store offers womens wear, mens wear, childrens wear, home, and health and beauty products. The product localization work was extensive. That’s exactly what Debenhams did when it fully translated and localized its site for a German...

  6. How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

    Conductor been a great partner in helping us integrate ROI data from our analytics solution, Coremetrics, and create automated reports that are customized around the priorities of the various stakeholders, from Home Decor and Kitchen merchants to...