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  1. How to do Awesome SEO Keyword Research for a Standard Website

    The beauty of running several tests on your keywords is that it if a keyword isn’t suitable from one point of view, it can be from another – but everything is done in a consistent manner so you don’t need to argue with your team or your client...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    The department store offers womens wear, mens wear, childrens wear, home, and health and beauty products. The product localization work was extensive. That’s exactly what Debenhams did when it fully translated and localized its site for a German...

  3. How SEO Metrics Impact HSN's Merchandizing Strategy at Conductor #C3NY

    Conductor been a great partner in helping us integrate ROI data from our analytics solution, Coremetrics, and create automated reports that are customized around the priorities of the various stakeholders, from Home Decor and Kitchen merchants to...

  4. ModCloth Converts Customers into Brand Evangelists with YouTube

    YouTube is a great partner because it empowers users to be content creators and influencers in beauty and fashion. That’s huge,” says Theresa Rockovich, Search Engine Marketing Specialist at ModCloth, “This proves that by targeting the right...

  5. 3 Social Marketing Communication Methods: When & How to Use Them

    One brand of beauty products was so well known for exploiting this sales channel that the medium itself became the basis of a marketing slogan: "Avon calling! To understand how this approach would work, consider a common case, that of a webinar to...

  6. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    We’re not talking about health, beauty, lifestyle or wellness information – that’s in addition to those consumers and medical professionals who go to Google to search on medical conditions, symptoms, drug data, and other directly related...

  7. 6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

    If you’re a retailer of beauty and personal care products, for example, you’ll expect to see a major growth in gift-related search queries from October to November. Sometimes product categories don’t see the expected spike in holiday search activity.