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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    Search engines bear responsibility for introducing people to infringing content – even people who aren't actively looking for it. The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If you can rally your team around these tests, no one person needs to bear the full weight of a site launch. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right.