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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...

  2. New MPAA Report Blames Google, Search Engines for Piracy

    Search engines bear responsibility for introducing people to infringing content – even people who aren't actively looking for it. The Motion Picture Association of America (MPAA) has completed a study of online piracy and traced a lot of it to...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    If you can rally your team around these tests, no one person needs to bear the full weight of a site launch. You’ve got many ingredients coming together, and before you’re done adding them, you sample it to see that you got it just right.

  4. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Campsite - Burning firewood with marshmallows and bear droppings. Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...