Keyword research is a beacon We discussed the overlap between social and search, and why social drives important signals that help determine rankings – with the key focus on understanding where search is heading, and how businesses can leverage...
Tag management effectively bridges the gap between several front-end tagging methodologies that can be used to leverage existing development work and easily port information from one script or beacon to another.
In particular, I think that a small number of high profile mistakes, like Beacon four years ago and poor execution as we transitioned our privacy model two years ago, have often overshadowed much of the good work we've done.
Another beacon that may show this problem is a MOM Landing Page or Content comparison in analytics. Certain situations like this force you to look at the alternative factors that can affect SEO success.
Carr, whose company is receiving funding from Michael Arrington's CrunchFund, isn't the first to move here to pursue a new venture under the Las Vegas tech umbrella, but the move is a beacon shining to the outside world that something big is...
The Internet has become a beacon of information and influence: the good and the not so good. While 2010 was just the starting point, the legislation will impact all facets of the industry, with more than 30 million people in the U.S.given access to...
Become a "beacon for constant feedback. This week at SES Toronto, Tara Hunt shared some insights from her new book, The Whuffie Factor. In Hunt's definition, "whuffie" is social capital, composed of reputation, trust, connections, influence, and...
Beacon follows user purchase behaviors around the Web and in one instance alerted a girlfriend that her boyfriend had purchased an engagement ring on Amazon. Key Losses: The poorly handled releases of some new product offerings like Beacon haven't...
If Facebook can cobble the good technology they already have (Connect, Beacon, etc.then they could literally steal billions of dollars in revenue from Google. They already have the technology (Facebook Beacon) to track user purchases on Web sites...
Facebook Beacon) to track purchases online. Here are seven things to look for this year. Social Media Continues its Rapid Growth Social media will be propelled by the ease in which phones and netbooks are able to access them.
Did they learn from previous launch mistakes like Beacon (the infamous tool that told users of purchases and activity off of Facebook)? If it ain't broke, don't 'fix' it! exclaims a popular Facebook group.
Last year, the social network came under fire for its Beacon ads, which used user data without their permission. The Senate Commerce Committee is today holding a hearing about online advertising privacy.
Last year, the social network blew it when its Beacon platform accessed user preferences for advertising - without user permission. Graduation is on the horizon, and Facebook is making the most of its college-heavy demographic by teaming up with...
Facebook has since adjusted the way users are opted into Beacon. Why Did Facebook Beacon Users? Beacon is the marketing initiative Facebook would have rolled out differently. Beacon alerts your friends in Facebook about some of your activities...
Facebook Alters Beacon program Yesterday, we defined 2007 as "The Year that Search Grew Up. It was a year of growth, change, and maturation in an industry known for never sitting still. Blended and universal search, quality scores, social media...
Google Misses the Mark with Reader Shared ItemsThis might make the folks at Facebook feel better about the whole Beacon privacy fiasco. Here we've collected this week's top news stories posted to the Search Engine Watch Blog, along with search...
Social networks like Facebook have been eyed by advertisers for their potential targeting capabilities, but as evidenced by Facebook's missteps in implementing the Beacon program, advertisers need to tread carefully in that area.
This might make the folks at Facebook feel better about the whole Beacon privacy fiasco. It appears that even Google can make a mistake, as they did this month when they made shared items in Google Reader accessible to all Google Talk friends.
Zuckerberg Allows Facebook Users to Evade Beacon, NY Times Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the...
Facebook Alters Beacon programFacebook has apparently seen the light, making changes to the Beacon program to make it an opt-in program, rather than an opt-out one. Want a snapshot of the day's search marketing news?
