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  1. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    Finally, one really awesome thing about search retargeting is that people in certain audience segments can be excluded from seeing ads in the search network. Let's look at examples of quirky cookie behavior, techniques for campaigns with multiple...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Make awesome content with high end-user value. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their...

  3. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). This is an awesome tool to test if authorship is working properly as well as your rich snippets and hcards. Find out in this collection of tips, guides, resources...

  4. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    But I'm not having luck consistently producing awesome content. To consistently and repeatedly create awesome content, brainstorming must receive greater emphasis in the process, with content creators spending more time up front building great...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    It's awesome to be able to look at all of your products within Google product listing ads, figure out the right bid, see how that product is converting and adjust the bids accordingly. We saw awesome conversion rates in Q4 for toys, and I think the...

  6. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    This was awesome, since I've seen many situations where link building companies, agencies, etc.would not move fast (or would require payment to have links removed). When business owners first reach out to me about a Penguin hit, their emails can be...