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  1. Snickers AdWords Campaign Targets Searchers So Hungry They Can't Spell

    Part of the Snickers “You are Not You When You’re Hungry” campaign, AMV BBDO ad agency in London worked with Google to obtain a list of the top 500 search terms. Jessica Langdell from AMV BBDO reveals the list of incorrect spellings that brought a...

  2. Ad Industry To Facelift Reputation With Institute For Advertising Ethics

    The AAF is evidently a Who's Who of the Ad industry, with heavyweights sitting on its board, including PepsiCo, FedEx, AOL, JC Penney.but also publishers such as the New York Times, USA Today, AdWeek, Bloomberg, The Wall Street Journal.as well as...