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Bayesian

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  1. comScore's Smart Control Tool To Revolutionize Digital Ad ROI Metrics ?

    In comScore's own words, "The methodology looks at the change in consumer response (either attitudinal or behavioral) by varying frequency of advertising exposure using a Bayesian regression model, from which the "control" response (i.e.frequency...

  2. Reinstalling My PC, Part 2: Secure Your PC, For Free!

    The way it works is also significant; like the name suggests, SpamBayes draws its power by using Bayesian algorithms to determine what is spam and what is ham. Once the most popular reasons for reinstalling your operating system is that it is often...

    Published
  3. Machines In Translation: Do MT Engineers Dream of Selectric Sheep? Part 2

    Some tools used in RCA might include the "5 Whys," Pareto analysis, Bayesian inference, barrier analysis, and Ishikawa (fishbone) diagrams. Machine Translation (MT), Part 1 of this series captured the imagination of a number of marketers and agencies.

  4. Special Search Tools & Products Issue

    Autonomy has been around for many years, but has not emphasized its search engine, which uses Bayesian pattern recognition to match queries to documents. However, there's an entire other category of search that's of interest to many people...