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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    In the same way that users seek out curated listening experiences by theme – music for “Taking a Sunny Stroll” – they too will be more open to exploring reservation options for “fine dining restaurants Montreal", “Lower East Side boutiques”, or...

  2. Google Cars: New Sponsored Results Not Yet Generating Many Car Leads

    In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads (those “Sponsored” ads appearing between the PPC ads and organic results).

  3. Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch

    While Portland is now officially available, NYC Downtown, NYC Midtown, NYC Uptown, Oakland / East Bay, and San Francisco are still listing as "coming soon. The first business Portland-area residents can expect to find is a 70 percent discount on...

  4. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Google donates $50,000 to the American Red Cross Bay Area Chapter to help with relief efforts. We report the top search marketing news daily here at the Search Engine Watch Blog. Here's a look at more news and helpful advice from around the Web...

  5. Social Media Marketers Can Learn Lessons from Paul Revere's Ride

    In his book The Tipping Point: How Little Things Can Make a Big Difference (Back Bay Books, 2002), Malcolm Gladwell compares the two alarm riders. As the map below illustrates, as many as 40 riders carried news of the British expedition throughout...