Maps have become a key battleground in the smartphone wars, not least because of the self-inflicted damage Apple unleashed with its calamitous release of its own geo-location app for iOS 6. Google has reached an agreement to buy navigation app...
The Next Battleground: Mobile The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month...
The retail battleground could look a lot different by then. As the holiday shopping season kicks off with record Black Friday and Cyber Monday sales, it's a good time to examine how retailers are equipped to handle the onslaught of shopping search...
The battleground for mobile search mindshare is not necessarily in simply presenting the right results more often than not, but in being able to expedite the next action required to fulfill on the user intention.
The Internet is a constantly shifting battleground, however, and the way people search for information has been undergoing a significant change. For a long time now English has served as the lingua franca, or common language, of the Internet.
Display advertising has also emerged as an important media vehicle in the digital battleground. Digital is providing a fast, dynamic, and increasingly influential battleground for political campaigns, and in many ways both sides are still figuring...
Sometimes you need to take a step back and review the battleground from afar. Getting lost in the trenches of PPC warfare is a common but dangerous hazard. In other words, extract yourself from keyword-level analysis and take-in the bigger picture.
Mobile Payments: The Next Battleground for Google, Apple With smartphone usage growing exponentially, this afternoon, Google announced the release of their long-rumored and long-awaited Near Field Communications (NFC) payment system, Google Wallet.
Microsoft Chief Executive Steve Ballmer, though, sees the Internet as an essential battleground for Microsoft, a company that still makes the vast bulk of its profits from Windows and Office software systems.
This move is aimed at making paid search more attractive to advertisers, especially local advertisers, by demonstrating ROI in addition to analytics, a topic which Michael Boland wrote about in depth last month in "Mobile Payments: The Next...
As we enter 2011, one of the hottest mobile topics is shaping up to be mobile payments. Not only does it have the potential to stimulate growth in mobile shopping, but parallel areas of mobile development like gaming, social media, LBS, and even...
As consumers and audiences shift toward non-traditional channels in their quest for content, online gaming via social media platforms have become the prime battleground for advertisers and marketers alike, spurring widely reported animosity...
Craigslist started 14 years ago and -- while the classified ads for apartments, dating, and items for sale are as popular as ever -- it seems the adult listings are fast becoming a major legal battleground.
Obama's campaign for this particular campaign targeted them to players in 10 battleground states. Kennedy was helped into the White House by the increasing popularity of a new medium: television. The same can be said about President-Elect Barack...
This holds relatively true as you look at the battleground states of Ohio and Florida. However, is this really true? Based on five key indicators on the Internet, maybe we already know who will next be sitting in the Oval Office.
That's where the new battleground is in the coming years. In the online marketing world, a lot of time and resources are spent buying media, tracking pay-per-click (PPC) campaigns, driving organic traffic via search engine optimization (SEO), and...
Does it make sense for Microsoft to build up an arsenal with weapons that would potentially be less relevant (e-mail, portals, search, etc.if the next battleground is social networking, mobility, and beyond?
The mobile battleground continues to get more exciting by the day. In the last two weeks, Google, Yahoo, and MSN have been going at it like cats and dogs in the press. First, everyone wanted to know what a Yahoo/MSN merger would look like.
Local.com Gets Location-based Search PatentThe local search space is becoming a patent battleground. By Kevin Newcomb News Editor, Search Engine Watch Copyright 2007, Incisive Interactive Marketing LLC
Local.com Gets Location-based Search PatentThe local search space is becoming a patent battleground. We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search...
