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  1. Ears to the Ground: Linden Lab is Changing How it Listens to its Customers

    Something on Battery Street has.evolved. Change is rarely revolutionary. This is probably a good thing, as most people dislike change as a general rule. A sudden change into unfamiliar territory, even if it's seen as a benefit, can often leave...

  2. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    This puts Linden Lab in a nasty position- having invested quite a bit of time, money and energy into creating a connection between Second Life and Facebook, only to have Facebook declare that connection meaningless to them based on *their* ethos...