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  1. March Madness = Search and AdWords Madness?

    Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...

  2. SearchDay | The Decision-Making Funnel, Stage 4: Action

    In case anyone isn't familiar with basketball that much: Michael Jordan once hit a legendary shot against Cleveland which has ever since been referred to as "The Shot". Typing in the name of a team or player will give you Instant Answers, a feature...

  3. SEO for Publishers: News and Sports are Slow to Adopt SEO

    You normally don't see articles about basketball games and soccer. Could it be related to a star soccer player like David Beckham going to a football game or something around it? Traditional news agencies crave eyeballs more than any other space...