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  1. March Madness = Search and AdWords Madness?

    Occurring every spring, March Madness is the one time during the year when the public becomes fanatical over Division I college basketball finals wherein brackets are completed, bets runs rampant, and anxious fans gather to watch the games and...

  2. 8 Rules of A/B Testing – The Art in Marketing Science

    This is like saying to a basketball team that they lost the game because they had fewer steals even though they had more points. "Data! Data! Data! he cried impatiently. I can't make bricks without clay.

  3. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    You would think an image of a former Israeli basketball star and Miami Heat owner standing courtside would fall under fair use. Katz could just stop sticking his tongue out while appearing publicly on basketball courts in front of numerous people...

  4. Google Zeitgeist 2010: The Year's Top Searches

    Sports (World Cup, Winter Olympics, coaches, athletes, baseball players, basketball players, football players, soccer players, tennis players) This year, they introduced HTML5 data visualization and a wrap-up video in addition to revealing the...

  5. The Redeeming Qualities of Links with a Bad Reputation

    Why They Have a Bad Rap: If blog commenting was a basketball game, spammers took the ball, the court, and the net, threw them in a trash compactor, and ruined the game for everybody. Some links are the redheaded stepchildren of the link building...