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  1. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Make it easy to add remove and navigate between basket and products. Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. It’s a Two-Stage Process

  2. New Google Privacy Policy Combines User Data From All Google Services

    You may leave at any time and choose not to put all your eggs in their basket. Google is reducing more than 60 privacy policies for all its products (e.g.search, YouTube, Gmail, Calendar), down to one main “simplified” easy-to-read policy as of...

  3. Should the Government Decide Where You Rank at Google?

    And duly, the conversation changed to one simple, basic principle: Don't put all your eggs in one basket. Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded...

  4. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    Don’t just look at click-through or search rates, but consider conversion rates, basket size, and other KPIs in relationship to these metrics. It can be easy to say that display isn’t driving conversion if there’s no direct click-through to...

  5. Gifting Online & Offline: A Seasonal Analysis

    Naturally they don’t mean a whole lot by themselves, but when tied to modifiers to research products like ‘gift card’ or ‘gift basket,’ the plot thickens. The next time you’re shopping online and moving toward checkout, pause and think about the...

  6. SEO Site Review: Time to Clean Up Home-Yard

    Check out our client's gift basket Web site. With a URL of home-yard.com, the site should narrow its focus to selling home and garden supplies/products. I ended up with so many quality Web sites that I may just review another site next week.