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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Smart marketers recognize that putting their social media eggs all in one "basket" will minimize potential to achieve best results from social media marketing efforts. Activity varies, according to the primary objective of the user according to...

  2. New Google Privacy Policy Combines User Data From All Google Services

    You may leave at any time and choose not to put all your eggs in their basket. Google is reducing more than 60 privacy policies for all its products (e.g.search, YouTube, Gmail, Calendar), down to one main “simplified” easy-to-read policy as of...

  3. Should the Government Decide Where You Rank at Google?

    And duly, the conversation changed to one simple, basic principle: Don't put all your eggs in one basket. Consider this scenario in the offline world: During a visit to my local supermarket over the weekend, I noticed it has its own branded...

  4. Avoid These 3 Common Mistakes in Digital Media Data Analysis

    Don’t just look at click-through or search rates, but consider conversion rates, basket size, and other KPIs in relationship to these metrics. It can be easy to say that display isn’t driving conversion if there’s no direct click-through to...