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  1. How To Use HTML Meta Tags

    Let's look at what meta tags are, what meta tags matter, and how to avoid mistakes when implementing meta tags on your website. Back to BasicsSEO 101 Basic SEO Troubleshooting With XML Sitemaps Video SEO: Video Metadata Optimization

  2. Schedule Optimization for Newbies at SES New York 2009

    Tuesday, March 24, 2009: am -- Twitter As A Tool For Social Media am -- First Timer's Guide to SES and SEM am-12:45 pm -- Introduction to Search Engine Marketing pm -- Express Search Usability Clinic pm -- Power PPC Advertising Clinic pm -- The...

  3. 2009 is a Year of Change for Travel Search Marketing

    Sure, you might crash and burn in a couple of races when you take risks, but you'll learn from those mistakes, and drive forward. The SES NY session will be somewhat of an extension of that article, focusing on four key areas: organic SEO, smart...

  4. SEO Dreams are Made of This

    Judging by the amount of blank stares in the room, it's important to go over some basics, especially because most major companies continue to make mistakes that hurt themselves. The term "SEO dreaming" was suggested in a session at a recent search...

  5. Keep the Lines of SEO Communication Open

    So without meaning to do so, it's very possible to have an engineering team repeat the same old mistakes. It won't prevent problems entirely, but it can help deter some common mistakes you may see. For years I've touted the importance of training...