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  1. So... You Think SEO Has Changed?

    Here are some SEO basics that have remained relatively unchanged (note this list isn't intended to be comprehensive): My advice is to ignore all of that chatter, get back to SEO basics, produce great content that is relevant to your audience about...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Skipping the basics of SEO will only leave your site's foundation a mess and prevent you from fully maximizing revenue opportunities. Basic search engine optimization (SEO) is fundamental. The goal of foundational SEO isn't to cheat or "game" the...

  3. Machine Learning Basics for Better Content & SEO Results

    If not, it'll be helpful to any SEO or content writer to understand.because they're the ones that'll be doing a lot of the teaching. We've all heard the terms "machine learning" and "learning algorithms", but how much do you really understand about...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  5. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    This year, there was a marked increase in entry-level SEO professionals, along with a decrease in people with three to five years experience. SEO started out with web developers in the basement; it's evolved into a legitimate marketing channel and...

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    There doesn't seem to be a Joomla equivalent of the comprehensive SEO plugins for WordPress, but you should be able to put a few together into a workable solution that doesn't require custom coding. The humble HTML title tag and meta description...

  7. Dissecting Moz's 2013 Search Engine Ranking Factors

    I thought if nothing else, the input of more than 120 SEO professionals and a scientific approach should be a good starting point. If that appeals to you, you may be an SEO professional. Here are the basics of the correlation phase of the study: