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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    This kind of detail makes it much easier for the editorial team to structure idea creation and, ultimately, form each issue plan. It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter. At a basic level, it can't differentiate between multiple links to the same level, but...

  4. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones.