SEO News

Basic Structure

RSS
  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    First you need to understand the basic structure. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality.

  2. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    For example, title tags were general, the navigation and internal linking structure was relatively weak and unoptimized, the content wasn’t written thoroughly, etc. Also, the internal linking structure didn't consistently link to the canonical...

  3. How to Create an Editorial Calendar That Will Grow Your Audience

    A good example of how editorial calendars can provide structure but still be flexible is how they can integrate breaking news. A basic editorial calendar could be as basic as a theme for each month and a requirement to blog every Thursday, like...

  4. Setting up PPC Campaigns

    With your basic themes discovered through keyword generation, create the account structure. With the keyword themes, you can better develop a structure for the account. Once the basic planning is completed, you can begin researching keywords and...

  5. Don’t Neglect Landing Page Analysis

    Because of this, it helps to be able to have some numbers to back up any request for a more detailed structure. In addition to running a basic conversion rate or quality score report by landing page, there are a few other analyses you must consider...