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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through a filter. At a basic level, it can't differentiate between multiple links to the same level, but...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Sometimes content is repurposed or gets moved to fit the new navigation structure of a site. If you have an existing site and you are changing the URL structure with your new site, you’ll want to make sure you’ve mapped the old URLs to the new ones.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    URL structure: According to Google, a single URL strategy, courtesy of responsive design, is the ideal way to go but a responsive approach isn't always possible in the near-term since a great deal of planning and redesigning and re-engineering are...

  5. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    First you need to understand the basic structure. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality.