Now that you've decided to start your own search marketing agency, let's cover some basic principles necessary for success. It's hard to find people who can sell and who also have a good understanding of search.
In today's Business of Search column, "SEM Agency: Uphill Battle? After deciding to go out on their own to start a search marketing agency, the main stumbling block for many people is a lack of organizational skills.
In today's debut Business of Search column, "SEM Agency: Uphill Battle? There are many challenges involved in setting up a search marketing business. Elixir Systems' President Fionn Downhill shares some basic business advice on how to get started.
