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  1. Are all Results on Search Engines Equal? A Surprising Journey Within the SERPs [Best of SEW 2010 #7”

    Via the region of interest analysis, we tried to find similar areas that are important for online marketing, in-house, and agency teams that try to achieve the best results via SEM, SEO, affiliation, and social media marketing.

  2. SearchDay | "Must Have" Directories

    Part 2 SEW EXPERTS: OUTSOURCED As a marketer, you can't take SEO for granted when working with an agency. Search Engine Strategies SEM and SEO Training Comes to New York Posted by Greg Jarboe May 13, 2009 On June 16, 2009, Search Engine...

  3. What Should You Do When You Get Canned?

    In the traditional agency world, we used a sanitized form letter indicating dates and times for transition. For some reason, I've been getting a lot of questions about how to handle an agency transition.

  4. Search Engine Optimization in a Down Economy

    The agency is responsible for benefits, costs for office space, costs for computers/communications and the rates that the agency may charge could be less than the employee handling this in-house, and you get a team of people -- each with their own...

  5. SearchDay: Some New SEO Services Not So Special

    Some New SEO Services Not So "Special"» BIG BIZ: Big brands and large enterprises using search in the marketing mixMany SEO agencies are running out of ways to draw in large clients, especially when so many offer little to no value over the next...

  6. Training Your Search Marketing Employees - Part 1

    In this article I looked at training in relation to your SEM agency. The first part of the training always revolves around understanding the agency -- who we are, why we're in business, and what our clients expect from us.

  7. Recruiting the Right People for Your SEM - Part 2

    In my last column I looked at beginning the hiring process for your SEM agency. This column reviewed recruitment and finding the right people for your SEM agency. I always give applicants two tests during the initial interview -- a personality test...

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.