Let's first go through the process of claiming a Yelp listing and filling out your basic business information. No Business Listed: Even if you don't have a Yelp account yet, you can still type in the name of your business.
When your business is still new, you, as the solopreneur are usually doing all the work. According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO...
Or, a restaurant website should include its menu in plain text, not just a PDF, and include its business hours. Not getting the search traffic you were hoping for? In a new Webmaster Help video, Google's Distinguished Engineer Matt Cutts reveals...
While some will call this "content marketing", others call it "social media marketing", and still others (such as I) will just say that search engine optimization is (as it always has been) evolving to include these methods of marketing the...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
This is why every business should be testing, but not enough do. It really depends on your business model. Why testing is important for your business. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc...
Know Your Business Model Basic search engine optimization (SEO) is fundamental. Communicate to the search engines your intentions so they can recommend your website for relevant searches. Search engine spiders only have a certain amount of data...
A new Google Places for Business interface rolls out. Tips to Streamline Google AdWords for Small Business – ClickZ How can a legitimate business compete online? Try one or some of these combinations in Google AdWords to find the optimal formula...
Facebook began reorganizing its business last year to be “mobile first,” and its revamped iOS app was the first step in that direction. Home relies heavily on basic gestures such as long and short taps, swipes, and multi-touch.
With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization (SEO) tactics, tools, and business processes have changed dramatically.
And it can get as granular as examining your ads’ visibility by keyword and as broad as monitoring share of traffic by business unit and overall category or industry. Here are a few basic questions any search marketer should be able to answer:
Like most in our industry, I use my Facebook account for business. In a business context, there really isn’t any legitimate rationale for “poking” somebody. Combine this approach with a normal course of Twitter conversation and retweeting, Facebook...
If a brand’s success relies upon the performance of a website – in any way – it is imperative to embrace the website as a business asset, vital to the sustainability of the brand. By far, one of the most critical components of today’s marketing is...
Write ads and create landing pages and websites that serve your prospects’ first and your business second. Therefore, everyone at Google has profound paranoia drilled into their DNA: they think of Google as being one tweak away from being out of...
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
Location extensions allow you to add location data about your business to your ad, like a phone number and address. Does your business have a mobile advertising strategy yet? Now, with Enhanced Campaigns, AdWords users can target mobile users with...
This is a key to making the right decisions for your business and avoid forgoing traffic that's actually behaving better or worse than might be immediately visible from the general data for that specific source.
You need exquisite presence, you must be a great listener, and you must balance your business needs with the goals and needs of your prospect. If your business is consulting, then your sales call can easily be a sample as well.
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Your website should be the best possible destination to purchase the solution you promote – unless you...
The practice of SEO is a fairly results oriented business. Once a week she checked on her handful of keywords in the search rankings and quickly scanned for her three primary competitors before getting back to her link building and on-page...
