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  1. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    We narrowed our focus on to paid search traffic and the report now looks like this: First you need to understand the basic structure. For this example, we are analyzing paid search traffic. I hate to be the bearer of bad news, but your website may...

  2. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    Proving the Value of Your Search Campaign: Tangible SEO Metrics Here are the basic steps in the framework. Search engines: Changes to algorithm, updates, SERP updates, market share. Target audience: Personas, keyword search volume, trends, news.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    A new analysis says Google Image Search traffic is down 63 percent on average. Facebook tests Graph Search ads and debuts CPA bidding. Bing calls a search malware analysis "wrong". All this and much more in our quick recap of search and social...

  4. Landing Page Optimization: How to Identify Testing Opportunities

    The basic elements of setting up a test. If you can increase the amount of purchases, donations, signups, subscriptions, downloads, etc.all of the different processes) on your site then you're going to get a much higher return on investment at the...