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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Qualaroo, a premium vendor of a CRO tool that's been used by Yahoo, Vimeo, and Intuit, provides a basic yet comprehensive overview of what CRO is really all about. Tailored for small businesses, the guide provides an in-depth introduction to the...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Although I position this feature as a means to an end (to set up basic remarketing on your own) it doesn't mean you can't develop complex and winning strategies to re-engage users. Regardless, as an advertiser, you should waste no time in getting...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Do you learn something new from them or do they simply regurgitate basic knowledge? UX design was largely unappreciated for many years, but the rash of recent successes attributed to good UX design has helped UX become a desirable part of any...

  4. SEO Website Audits: Everything You Need to Know Part II

    The goal of this audit type is to just give you basic site data that you can use to make small to modest changes in your site. Penalty-based audits will include a basic SEO audit with recommendations with a deep-dive focus on your algorithm issue...

  5. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns: