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  1. Introducing the Local Marketing Adoption Curve

    Is basic yet essential information about your local businesses accurately listed? The explosion of channels and devices has made the opportunity to connect with consumers more abundant, as well as more daunting, than ever.

  2. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. Ninety-four percent of small businesses use content marketing in some way, shape, or form, but have a hard time getting...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    It still remains, however, that eight in nine marketers are using basic attribution methods, as opposed to more advanced, algorithmic measurement, and are not doing so simultaneously across channels. Attribution continues to be a struggle for the...

  4. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. Facebook recently commissioned a study that showed multiple devices are now an...

  5. Google Adjusts Standards for Newsworthy Material

    Publishers who strive to uphold the basic principles of good journalism will provide a much better user experience and consequently likely enjoy better ranking than those who spend their time looking for loopholes they can exploit.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    The basic outline of this type of content marketing process with an eye toward attracting links goes something like this: It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically...

  7. The NSA Has a Hush-Hush Google-Like Search Engine

    This team began over two years ago with a basic concept compelled by the IC's increasing need for communications metadata and NSA's ability to collect, process, and store vast amounts of communications metadata related to worldwide intelligence...

  8. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    It is this approach that shapes everything that a title like Men's Health will create and below we can see a basic example of what their may look like given what we can reverse engineer from this initial dissection:

  9. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    As evident from the presentation, paid search is ever-changing and though marketers need to be proactive in evolving their campaigns, they must start with the basic best practices. In between live tweeting from the event, posting pics, and...