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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Here are four basic tips for driving better broad match performance. By combining these levers, we can get our basic broad match strategies. From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    Basic task analysis only describes how users currently solve their problem, now, not how they could solve it. Some folks claim to do it, but what they do is not task analysis. First, a definition: Task analysis is a step-by-step analysis of the...

  3. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Here are its basic tenets: No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why marketers do what they do. On the flip side, Leo Widrich of Buffer focuses on the psychological...

  4. So... You Think SEO Has Changed?

    The basic fundamentals of SEO are still important and if done correctly, will still yield favorable results. Every year I hear a new chorus of folks claiming that SEO is dead or that SEO has changed so fundamentally that it's completely different...

  5. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    Certainly there is much to learn from the likes of these modern content farms, but what basic tenets should rule your quality assurance process? Stop. What did you just click on? Look at the ridiculous headline for this column.

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    The basic Internet math of "traffic * conversion rates = conversions" goes a long way here, but don’t be afraid to dig in and get the data you need if your situation is more complex — assisted conversions, custom dimensions and events can all bear...