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  1. Mobile Advertising Measurement: Winning the Long Game

    In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Approaches to advertising fall into two general categories: long-term campaigns and burst campaigns:

  2. China Blocks Google Ahead of Tiananmen Square 25th Anniversary

    It's terrible that the Chinese citizens are denied access to basic information that affects them directly. As early as last Friday, Google reported slower levels of activity from China. It is speculated that the disruption is due to the 25th...

  3. Should You Syndicate Your Blog to Get More Traffic & Leads?

    You too can achieve similar or better results by following a few basic content syndication best practices. Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic.

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    View as Mobile Device, Check Relevance and Basic Issues The amount of information streaming in about mobile search every day can easily become overwhelming. One thing that we know for sure when it comes to mobile SEO best practices: Google has made...

  5. How Can Good PPC Managers Become Great PPC Managers?

    After placing some basic best practices, we were able to lift the client's leads by 40 percent year-over-year. I recently read a post by author Greg McKeown on LinkedIn about the difference between successful people and very successful people.