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  1. Online Reputation Management Case Studies: BP Oil Spill, Toyota Recall, and Goldman Sachs Fraud Charges

    As Dana Bash of CNN has reported, "For new ad campaign, BP looks outside Madison Avenue. Two years ago, I wrote "Online Reputation Management Requires Cabinet War Rooms. In the post, I asked, "Is your company prepared for the inevitable crisis to...

  2. SES Chicago 2008 Recap

    Unfortunately, the famous Search Bash didn't occur this year, although there was excellent blues music out on Halstead. "Launch, analyze, refine analysis techniques, adjust and repeat. Search marketing these days shines most brightly because of our...

  3. Video, Blogs and Twitter Top Trends at PubCon

    But, trust me, you couldn't miss the Twitter trend if you'd hit every one of the special events -- from the exhibitor cocktail reception sponsored by Bruce Clay and Apogee Search, to the SEOmoz WereWolf Event, to the WebmasterRadio Search Bash...

  4. SEM Tools of the Experts

    That being said, I don't want to bash Compete. In this industry, people's advice varies on which tools are the best, so always take this into consideration when weighing your options. To prove this point, I asked a group of industry experts a...

  5. Search Headlines & Links: March 3, 2008

    Each year coinciding with a major SEM conference, The Internet Marketers of New York throw a Manhattan bash to benefit a deserving charity. IM-NY SES Party Bash Info: Vote Which Charity Gets the Cash!